For years, the tobacco industry has told teens that vaping is a great way to relax. But in reality, vaping nicotine actually increases feelings of stress and anxiety.
So we wanted to show them that what they think is chilling them out is actually stressing them out.

It’s a Breath of Stress Air.

Made with Mojo Supermarket and BUCK.
Awards: Grand Effie for Mojo Supermarket, Truth Camaigns
Role: Designer, creating the visual world for campaign.
Year: 2022